Have you ever heard of customer intimacy? Customers become fans of your products because they feel understood by you. You know exactly where the needs of your customers are and thus achieve maximum customer loyalty.
In times of the original corner stores, customer intimacy was built into the business model. Today, the challenges are mass market, business succession, new employees, big sales teams, shared work processes… and this list can be expanded as desired.
To really know the customers, you cannot avoid using information systems: what and when does your customer usually buy? Are you in contact with him – either through offers, complaints or services? How important is the individual customer for the big picture? Which target group does he belong to? How can we best address him? What does he need?
All sales staff should have this information quickly available. For this you usually do not need a new CRM system. You need someone who can evaluate the data from your existing system and make it available according to your information needs.
At a glance, the employee can get a picture of the customer or customer group and address it in a tailored manner. Be it as preparation for a sales pitch, complaint management or targeted advertising.
